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We’re a team of designers, researchers, writers, accessibility specialists and more. We collectively create the easiest, most enjoyable experiences that better serve Sainsbury’s customers’ ever changing needs. These stories take you behind the scenes of the experiences we create.
Exploring the leading edge of retail as the digital-physical convergence unfolds: AI/ML, VR/AR, voice, IoT, digital spaces. Sharing what we see and why it matters, and channelling our collective wisdom into practical guidance for those with a vested interest in this near future.
We Are Artists, Leaders and Problem Solvers. The world’s leading retailers trust us to accelerate their digital growth. Our teams are experts in technology, product, marketing and strategy. They are supported by a wide eco-systems of partners and commerce start-ups.